Your BRAND New Year
Written by Rose-Innes Designs on 12th January, 2016
Your brand is a significant part of your reputation, how customers perceive your business. Don’t forget your brand needs to grow at the same as your business, consider how brand management and development can improve value and add worth to your business, service and products.
We know how to manage your brand.
Customer experience is more than a friendly voice at the end of the phone; it is ensuring that throughout your service delivery, you are looking out for the customer. Design your service well, and it will buy you customer loyalty and engage people in your business. Customer experience is all in the smaller detail and often benefits from some external perspective.
We know how to identify your service and design improvements.
Marketing. Hmm! So much cost? Too many jargon words? So many unknowns and no guarantees that what you choose to do will work! This is a minefield and depending on whom you speak to you’ll get different advice! Marketing clearly and discovering what is different about your business will give you leverage within a competitive market. The key is how you deliver value to whom and what people actually respond to.
We know how to set you a marketing strategy to unlock your how, whom and what.
Uncovering ‘value’ is the art of balancing good business acumen with understanding of people. When you have revealed what people really value about your product or service then you have the power to promote it correctly. You can build it into your brand, form it into your marketing and develop a customer value focused business.
Our workshops know how to discover the true value that your customers want and find in you.
Websites; amongst many of its functions, it remains one of the most powerful channels for communicating your brand. A website is an opportunity; a shop front. It is that one-sided conversation you have to anyone and everyone for them to find out what is on offer and what you are about. Complex websites need good information planning, one eye on the detail and the other eye on the overall objective and experience. The development and build is just as key to a successful website as the design and user experience.
We know how to design and build your website right to set your business in the right direction.
Don’t get it all wrong, call us to find out the best way to get it right. If you have read all of this article, well done! You deserve a treat; go on dive into that post-Crimbo chocolate, the sooner it goes the better!
Then you can move on to your BRAND new year!
