Andrew Scott Marketing
Andrew Scott Ltd is Wales' oldest independent construction company and is a very well respected name in the Civil Engineering and Construction market. With over 145 years of experience they have delivered innovative and sustainable projects such as The Twenty Ten Ryder Cup Clubhouse, The Cardiff Arm Park, Parc y Scarlets Stadium as well as the restoration of Cardigan Castle.
Our team of designers were asked to brighten up and redesign an existing brochure so that it showcased their work more effectively and impressively to a plethora of different clients. As Andrew Scott have a long list of client case studies, our first job was to determine the general layout, styling and content of the 28 page brochure and how we could best portray the image that they wanted to deliver.
Having mapped out the contents of the brochure, we then looked at design treatment. Beginning with the cover, we stripped back the lack lustre grey tones of the initial concept and replaced it with a very bold, dramatic front page using the 'Andrew Scott Blue' and subtle use of one of their trademark illustrations at the base. This illustration (displayed below) was treated with Spot UV so that it projects a nice sheen against the boldness of the Blue. We had opted for a theme that was fairly clean and minimal in nature with strong imagery and photography so that the pictures told more of their story than words. In the end we had delivered a product that has been very well received by the marketing team at Andrew Scott and a product that they are proud to display to potential and existing clients.