Flintec are a global leader in force measurement sensors, with a wide product range of load cells, strain gages, weighing modules and various other specialist products they are the experts in their field. As such it was essential that their rebrand reflected the culture, vision and values of the business. Our work with Flintec included an uplift to the brand as well as responsive and eye catching website. Due to the international nature of Flintec the challenge was to create a brand that would not only represent this but would be functional globally. Visiting the Flintec offices and factories in the USA, Germany and Sri-Lanka was essential for us to gain an understanding of the business operation and what the brand needed to be to uplift this engineering company in an increasingly competitive market.
Three initial brand concepts that presented a visual link with the high quality and precise nature of the products that Flintec produce. Red and Black were the most impactful and powerful colours to distinguish Flintec from the competition. to be impactful and powerful and to distinguish Flintec from the various competitors. The simplistic font Metronic Pro was chosen and the 'block f' logotype was inspired by the blocks of metal that Flintec cast their load cells from.
Due to the vast variety of products that would bare the brand it was vital that the Flintec logo looked consistent across all print and digital platforms. It was also vital that all material supplied was clear and consistent across a variety of languages. Product showcase brochures along with industry specific brochures were provided alongside business cards and trade stands.
The Flintec website is designed to be a products driven site providing potential customers with all the vital information relating to certain products. We took a number of elements from the brand design into the design of the website. As with the brand it was vital that the website be suitable and consistent across a variety of different languages.
WEBSITE DESIGN & Development
We provided Flintec with two website homepage designs to choose between. Once the preferred design was chosen and amended, the design was applied to all other areas of the site. The Flintec website was designed to provide a positive user experience, allowing all users to intuitively navigate the site quickly and easily.
The Flintec website offers users a comprehensive set of features and a positive User Experience. The site Geo-Locates and allows users to send enquires to the correct country representative. This system also ensures that phone numbers and languages are correct depending on where the site is viewed. The site also features a mobile version that incorporates all of these features. A number of measures were taken to ensure that the Flintec site is optimised for search engines meaning that users can find the site when searching for the products they require.
Website development by Amity