The idea to create ready to blend tasty drinks using 100% fresh fruit, veg and herbs was a start up business venture for Juice-It. An innovative brand style and an eye catching showcase website was required from the team at Rose-Innes in order to make Juice-It stand out from the crowd at festivals across the country. It was vital that the Fresh and Honest approach to juicing and friendly nature of the product was reflected in all aspects of the brand design.
A range of four initial pre-portioned juice packs were created with the aim of providing the consumer with all the vitamins, minerals and antioxidants needed as part of a healthy diet. But most importantly, the four blends were created to be a delicious alternative to traditional ‘healthy drinks’ without the inconvenience, hassle and wastage of standard home juicing. The Big Feastival held over the August bank holiday was the ideal opportunity to promote the fantastic drinks on offer from Juice-It as well as to reaffirm the ‘Fresh and Honest’ approach in an outdoor, friendly environment.
Three initial brand concepts for Juice-It were created with the aim being to promote the rustic and quirky side of the product that could run across numerous deliverables. The team designed everything from the brand logo, t-shirts and packaging labels. As well as these the team at Rose-Innes designed an eye catching festival stand to really set Juice-It apart from other drinks brands.
With concept three approved as the favourite brand style we provided Juice-It with a logo pack consisting of all the necessary file formats and bottle labels. We also created a striking A-board for promoting the various flavours as well as the signage to be used as part of the Juice-It festival stand. Along side this we created a social media presence in the form of Twitter, Facebook and Instagram as a way for Juice-It to interact with potential new customers.
With the Juice-It brand identity completed it was time to focus on creating a visually stunning and engaging website. It was key to show the process of getting fresh fruit and veg chopped and packaged ready to be juiced. A selection of high-resolution photographs was used to highlight the 100% fresh and natural approach of Juice-It. It was also immensely important to show the ease of use for the consumer as well as providing details of the ingredients found in each drink.
Web development by Amity
Photography by Huw Jones
Working closely with Vamp Industries we collaborated in designing a bespoke festival 'shed' for The Big Feastival in August. Sketching out ideas and creating proposal drawings quickly brought the stand to life. Think of it this way, your stand is your shop window – a direct invitation to say, "Come on in!"
As such it was vital to make sure that the look and feel of the stand represented the brand to its full ability.
Proposal sketches considering props i.e pots, pans, hay bales, ladders, baskets, planters, metal trays for serving
A selection of photos taken at The Big Feastival of the stand