Kukd is a contemporary approach to the take away food dining experience. It aims to provide a social, entertaining and comforting interpretation on great food delivered straight to your door. Local, established restaurants can join the kukd group and become accountable for their own, all-round honesty, transparency of the ingredients in the food, who cooked the food, how it was cooked and how honest the portion is.
From an in-depth brand and naming strategy we created a rustic, hands-on visual idenity using vibrant colours and interactive illustrations to communicate a world of flavour to the consumer.
The kukd brand values reinforce that the takeway meal is not just your standard takeaway. Restaurants that are part of the kukd approach offer their customers a well balanced, considered product.