The Number Hub
Innovative South Wales based Accountancy firm ‘The Number Hub’ approached us to design an upmarket yet contemporary brand. The aim was to create a brand that reflected the values and business operation of the Number Hub. The vital aspect of the design was to create a brand that was not only lasting and impactful but one that fitted within the intentions of future strategy, including franchising.
The Business Model Canvas* that we use proved to be an excellent starting point. Tools such as these are invaluable as they allow us to clarify the business model, which in turn enables us to create the most effective brand. In the workshop we looked at the relationships between the consumer and the brand and the areas that the Number Hub could expand to in the future. Here at Rose-Innes, it’s more than just design.
*Osterwalder, Pigneur & al. 2010
DESIGN PRESENTATION / Deliverables
The Number Hub promotes a simple, easy and friendly approach to accountancy and as such the design reflects all of those things. The use of lime green and pale blue wash softens the stale corporate look found in most accountancy firms. The font choice for the logo was derived and inspired by leading fashion and interior design styles. The final deliverables included a new brand logo, A5 tri-fold brochure, letterhead and business cards.
She selected this brand option. Given that she required a very clean, contemporary and fresh approach and the use of the lime green and pale blue wash softened the corporate look. The font choice for the logo was derived and inspired by leading fashion and interior design collateral that Marsha's taste was aligned to. The final deliverables included a new brand logo, A5 tri-fold brochure, letterhead and business cards.
"You guys knocked my socks off! The process of taking a step back to consider our business in greater depth was not only invaluable, it was reinvigorating. The rebrand design that ensued was truly inspirational and we're already reaping the rewards."
Marsha, Founder of The Number Hub.