Project: Craft Beer Brand

Written by Rose-Innes Designs on 28th August, 2015

The trend for great looking graphics on craft beer labels fuelled the idea for this particular venture. 

This Craft Beer label project was a collaboration between the Go Connect Project and our team of brand and packaging designers. We wanted to encourage young illustrators and give them an opportunity to work in a professional environment on a commercial project. Tom and Dan from the Rhondda came into work with us over a period of three weeks and we briefed them as we would do any other illustrators. Their story is interesting and their own preference for line artworks of a gothic and mystical nature influenced their designs.

There is a story behind each one of the labels that can be told on the reverse of the labels, all based around Welsh mythology. The back of the bottles have a cheeky surprise. The output of the project was a range of great looking craft beer labels under a brand name that they came up with. It is up for grabs at a very reasonable cost. This is why we haven’t put the full design here just a few sneak previews. Please note that we don’t normally work this way, but we are making an exception here as this is a collaborative project to support Tom and Dan through Go Connect. Please drop us a line if you are interested to see the full designs and we will arrange a meeting.

"The lads have enjoyed every minute of their time at the studio and have never been so motivated or enthusiastic as a result. They understand the commercial situation and have just been extremely grateful for the opportunity, so it bodes well for their future.”
Alan Prosser, Go Connect.