Why use designers for innovation and services?

Written by on 9th November, 2012

Design is a discipline we use and apply to services and their communication. Communications teams and departments have trained staff for many different academic and consultancy backgrounds with managerial and business skills. I would guess that not many would include a designer to facilitate a problem solving process.


As experienced designers of visual communications, our work is only deemed successful if the end result works for its users. We gather information, get the facts straight, work through scenarios, apply design solutions to numerous situations and redefine, redesign and test it. The trick is – always keep the consumer at the forefront of design decisions.

You might say, “Oh, you are just designers, I don’t need a brand or a logo, or a website thank you. There are bigger issues to solve in my business!” Exactly.

We can help solve those bigger issues. Could we suggest that you see beyond the end result of what we typically produce and look at how it’s achieved, can you see how our design thinking can help your scenario? How can we innovate around problems and situations? We use design and creative thinking every day.


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