Earl’s Kitchen

This unique personal brand captures the story of Earl, a Caribbean chef and legend with his signature blend of spices and herbs. 


The sauces are truly delicious and his reputation will go along way to the success of their products. For this brand design process we explored many different Caribbean/Welsh creative themes before settling on a personality brand.

We recreated a photo of Earl in the kitchen that had been found when Earl was a chef in a London restaurant and used this on the labels. The branding was applied to labels for a range of sauces and seasoning pouches and the style is applicable to any future products.


"Michelle helped us to define and develop our brand story into something that would help customers understand our business and our journey. We were so happy with the service - delighted with the brand and packaging" Charmine Smikle

Other Projects