A bit about me

I'm a designer to the core, but I bring business, process, and strategic skills to every assignment. I've worked around the world in diverse design roles, set up an agency, and developed my skills and expertise through working on every aspect of the design process and the influential role it plays in setting a business up for growth and success.

My portfolio of design services is as wide-ranging as my clients' businesses and includes packaging, websites, brands, service design, and strategic marketing. I have an additional role as a business coach and mentor - modelling revenue, customer engagement, and planning for strategic growth with the tools provided by the design process. 

A successful design needs to be straightforward, so it gets across an impactful and memorable message that is understood by everyone. Excellent design improves every part of a business by focusing on values, passion, mission, and communication. Please contact me if you'd like to talk through your requirements. 

Michelle Rose-Innes at a design meeting

Double Diamond Approach

The double diamond framework is a versatile project management tool. It concentrates on putting the user's needs at the heart of the design process, which fits my design ethos. This model is familiar to all design professionals, but if you want more details, you can read about how I use this tool here.

A bit about my team and partnerships


Service Design Partnership

Are you looking to change? Are you committed to building a world-class service that puts your customers first? My partnership with Jo Carter means we can give you a team with the training and consultancy tools to help make services work.


Web Developers

You may have a website developer for your project, or you may be looking for a design and website developer team as a single package of service. I have worked successfully with Kiran and Laurence at Amity Web for over 12 years. I trust them with my website as reliable and effective partners.



Kate is a fellow designer who shares my high standards. I have worked with her for many years. Some projects need a bigger team, and Kate has worked with me on many Rose-Innes brands and websites. My team can deliver what you need from your project.


Digital Solutions

My passion for design means I work on a variety of small projects and complex ones. Wide-ranging experiences give me a fresh approach to every design project. My partnership with Method4 gives me practice with specialist web design services. I enjoy the work, and my clients benefit from my experience.

Shona Small


It's all about how you say it, Shona captures the essence of the words. Blogs, books, journals and websites, she has a good understanding of how online content works for my clients.