GR Cleaning came to us looking to build their brand. They wanted a new brand identity to set them apart from the competition and position them as a suitable company for larger cleaning and maintenance contracts. As well as this they needed marketing materials such as brochures, stationery, vehicle livery and a website. They were originally called Graig Rhosyn Cleaning Services, though after our brand workshop we suggested updating it to GR Cleaning, which was catchy and simple.
The new brand stays away from generic stock photos of people cleaning, which are likely to date as well as match competitors. Our illustrative styling helped to give this business a new unique identity and lease of life! A vibrant set of three colours and personable illlustrative active style were used, which matched and aligned with their values as a social enterprise. The strap line enforces the active outgoing nature of the company and together with the brand delivers a strong message of an active team working together.
Below is a collection of their marketing materials.