The Llama Farmers

This was a brand design package for a Welsh Bolivian family farm based in North Wales. They use environmentally sensitive, non-intensive farming methods and produce some meat products with Bolivian flavourings. 

I wanted to create them a brand with a slight Bolivian theme within the identity. Alice had sketched a Llama and this formed the basis for the lama in the logo, then a Bolivan textile pattern was added in. The rest of the brand logo comprised of a loose handwritten font, topped and tailed by a trendy serif font in caps.

I presented 3 "funky" concepts and developed their preference to a final logo and colour palette. 

The brand logo was supplied in full colour as well as black+white for use on boxes and labels. 

See the family farm on Facebook @thellamafarmers